Alloy Media + Marketing

Similar to Mr. Youth, Alloy Media + Marketing offers similar services, marketing to America's youth. According to their website, Alloy is one of the country's largest providers of targeted media and promotional programs. Alloy is a bigger company, with offices all over the United States, while Mr. Youth seems to be more up and coming. The company is split up into several branches including, Alloy Media, AMP Agency, Alloy Education, and Alloy Entertainment. In the Alloy Media pull-down menu, there is a section called Youth Network with several options, including College. Alloy describes, "Away from the influence of home, college students make hundreds of first-time, independent buying decisions... decisions that will influence their preferences and purchasing habits for years to come. But creating and executing a successful college marketing plan is no simple task. The ability to engage transient and elusive college students requires specialized skills, knowledge, and capabilities." Alloy offers numerous College Programs to help brands market to this demographic. These include: Out-of-Home, Newspapers, Online Advertising, Direct Marketing, Print Advertising, Movie Screenings, Bookstores, Sampling, Events, and Market Research.

From the information on their website, it is clear that Alloy is an established company, especially since it is a publicly traded company. Their focus is obviously marketing to youth, but they divide this broad category into tweens, teens, college, and young independents. In addition to their marketing strategies, Alloy plays a significant role in the entertainment industry, which includes books, movies, and television. Alloy Entertainment's first and largest business is books. They have released popular youth series, such as the Traveling Pants series and the Gossip Girls series. I am amazed at how a company that only works with the youth market is so successful. It is obvious that they have taken youth marketing to another level with the wide range of industries they are involved in. Alloy has found opportunities in the youth market that no other company seems to have discovered yet. Alloy looks like a great place to intern or even work in the future.